© 2016

Communication and Midterm Elections

Media, Message, and Mobilization

  • Editors
  • John Allen Hendricks
  • Dan Schill

Table of contents

  1. Front Matter
    Pages i-xv
  2. The 2014 Election: Issues and Agendas

  3. Media Coverage and Effects of Television, Newspapers, and Late-Night Comedy Shows in 2014

  4. Technology in the Political Process

    1. Front Matter
      Pages 143-143
    2. Regina G. Lawrence, Shannon C. McGregor, Arielle Cardona, Rachel R. Mourão
      Pages 191-206
  5. Advertising in the 2014 Political Process

  6. Back Matter
    Pages 267-290

About this book


This book offers a comprehensive examination of midterm elections from the lens of communications and media coverage. Using a wide variety of methods, this contributed volume covers the differences, similarities, and challenges unique to midterm elections.


Political Communication social media midterm elections political campaigns 2014 elections United States politics campaign campaigns communication election election campaign election campaigns elections government Image information processing Political campaign political communication Twitter voter

About the authors

John Allen Hendricks is Chair and a Professor of Mass Communication at Stephen F. Austin State University, USA. He has authored/edited nine books, including Presidential Campaigning and Social Media: An Analysis of the 2012 Campaign (with Dan Schill 2014) and Techno Politics in Presidential Campaigning: New Voices, New Technologies, and New Voters (with Lynda Lee Kaid 2010).

Dan Schill is an Associate Professor in the School of Communication Studies at James Madison University, USA, where he teaches courses in advocacy, political communication, and media and politics. He has published books on political communication topics, including Presidential Campaigning and Social Media: An Analysis of the 2012 Campaign (with John Allen Hendricks 2014). Schill was a 2009-2010 American Political Science Association (APSA) Congressional Fellow and often conducts dial focus groups for news organizations.

Bibliographic information

Industry Sectors
Finance, Business & Banking


"With the authors’ and editors’ successful track record and the timeliness of the subject matter, this edited collection will provide value to researchers and students in mass communication and political science as well as to the stakeholders (campaigns and media practitioners) examined in the studies discussed." - Raluca Cozma, Associate Professor, Iowa State University, USA