© 2015

Coping with Retail Giants

Gaining an Edge Over Discounters

  • Authors

Table of contents

  1. Front Matter
    Pages i-xviii
  2. A. Coskun Samli
    Pages 1-9
  3. A. Coskun Samli
    Pages 11-16
  4. A. Coskun Samli
    Pages 17-25
  5. A. Coskun Samli
    Pages 27-39
  6. A. Coskun Samli
    Pages 55-63
  7. A. Coskun Samli
    Pages 65-81
  8. A. Coskun Samli
    Pages 83-102
  9. A. Coskun Samli
    Pages 103-117
  10. A. Coskun Samli
    Pages 119-134
  11. A. Coskun Samli
    Pages 135-147
  12. A. Coskun Samli
    Pages 149-160
  13. A. Coskun Samli
    Pages 161-174
  14. A. Coskun Samli
    Pages 175-182
  15. A. Coskun Samli
    Pages 183-189
  16. A. Coskun Samli
    Pages 191-198
  17. Back Matter
    Pages 199-209

About this book


Coping with Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retailers that currently control the market. Dr. Samli argues that as society advances economically, consumers will seek better values generated by the retailing sector.


retailing corporate giants consumer behavior trends competition business marketing performance pricing strategy Trends

About the authors

A. Coskun (Josh) Samli is Research Professor of Marketing and International Business at the University of North Florida, USA. He is the author and co-author of almost 300 scholarly articles, 23 books, and 30 monographs. Samli has lectured extensively in Europe, Eastern Europe, the Middle East, Asia, and Oceania, and was very active in the Fulbright Commission.

Bibliographic information

Industry Sectors
Chemical Manufacturing
Finance, Business & Banking
Consumer Packaged Goods


"Coping With Retail Giants brings a welcome ray of hope to those who are tired and frightened of the increased?and increasing?encroachment of giant mass merchandisers throughout the retail sector. By combining theory with common sense, Samli provides an entrepreneurial roadmap to survival in an increasingly competitive, concentrated, and turbulent retail environment." - Ronald J. Adams, University of North Florida, USA

"Through teaching, research and business experience, Samli has written a book which should be required reading for anyone studying retailing, engaged in retailing, or interested in understanding the market dynamics currently facing small and medium sized retailers in the United States and in the global marketplace. Samli offers a strategic perspective on how to compete and succeed in taking on the giant retailers without ever losing sight of the importance of the customer." - Edward Mazze, University of Rhode Island, USA