Brewing, Beer and Pubs

A Global Perspective

  • Ignazio Cabras
  • David Higgins
  • David Preece

Table of contents

  1. Front Matter
    Pages i-xix
  2. Introduction and Overview

    1. Ignazio Cabras, David Higgins, David Preece
      Pages 1-11
  3. Globalization, Marketing and Trade in the Brewing Industry

    1. Front Matter
      Pages 13-13
    2. Charles W. Bamforth, Ignazio Cabras
      Pages 15-33
    3. Erik Strøjer Madsen, Yanqing Wu
      Pages 34-53
    4. Martin Stack, Myles Gartland, Tim Keane
      Pages 54-73
  4. Developments in Regional Brewing and Beer Markets

    1. Front Matter
      Pages 121-121
    2. Chi Keung Marco Lau, Zhibin Lin, David Boansi, Jie Kitt Ma
      Pages 123-144
    3. Richard B. Nyuur, Pauline Sobiesuo
      Pages 145-161
    4. Luis Alfonso Rivera Mena, Katia Beatriz Villafán Vidales, José Odón García García
      Pages 162-181
    5. Michael S. Moore, Neil Reid, Ralph B. McLaughlin
      Pages 182-204
  5. Pubs, People and Places

    1. Front Matter
      Pages 229-229
    2. Alex Gillett, Kevin Tennent, Fred Hutchinson
      Pages 303-320
  6. Back Matter
    Pages 321-326

About this book


The production of beer today occurs within a bifurcated industrial structure. There exists a small number of large, global conglomerates supplying huge volumes of a limited range of beers, and a plethora of small and medium breweries producing a diverse range of beers sold under unique brands.

Brewing, Beer and Pubs addresses a range of contemporary issues and challenges in this key sector of the global economy, and includes contributions by research specialists from a variety of countries and disciplines. This book includes the marketing and globalization of the brewing industry, beer excise duties and market concentration, and reflections upon developments in brewing and beer consumption across the world in order to explore the wide-reaching influence of this industry. Alongside these global topics more localised themes are presented such as market integration in the Chinese beer and wine markets, beer and brewing in Africa and South America, and turbulence and change in the UK public house industry, which demonstrate how the consumption of beer in pubs and other social environments make the beer industry integral to local communities and regions worldwide.


Marketing Globalization Path Dependency European Union Market Integration business European Union (EU) globalization marketing production retailing

Editors and affiliations

  • Ignazio Cabras
    • 1
  • David Higgins
    • 2
  • David Preece
    • 3
    • 4
    • 5
    • 6
    • 7
  1. 1.Newcastle Business SchoolNorthumbria UniversityUK
  2. 2.Newcastle University Business SchoolUK
  3. of TeessideUK
  4. of PortsmouthUK
  5. of CoventryUK
  6. of BradfordUK
  7. of LeedsUK

Bibliographic information