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© 2015

Redesigning Manufacturing

Reimagining the Business of Making in the UK

Book

Table of contents

  1. Front Matter
    Pages i-xi
  2. Michael Beverland, Beverley Nielsen, Vicky Pryce
    Pages 1-12
  3. Michael Beverland, Beverley Nielsen, Vicky Pryce
    Pages 13-36
  4. Michael Beverland, Beverley Nielsen, Vicky Pryce
    Pages 37-60
  5. Michael Beverland, Beverley Nielsen, Vicky Pryce
    Pages 61-81
  6. Michael Beverland, Beverley Nielsen, Vicky Pryce
    Pages 82-100
  7. Michael Beverland, Beverley Nielsen, Vicky Pryce
    Pages 101-126
  8. Michael Beverland, Beverley Nielsen, Vicky Pryce
    Pages 127-142
  9. Michael Beverland, Beverley Nielsen, Vicky Pryce
    Pages 143-174
  10. Michael Beverland, Beverley Nielsen, Vicky Pryce
    Pages 175-184
  11. Back Matter
    Pages 185-199

About this book

Introduction

Manufacturing in the UK has an image problem. Although this image problem is more fiction than fact, it nonetheless has an impact on the sector's ability to attract staff, capital, and policy interest. This book redresses this situation by focusing on the real successes of the sector and the strategies used by makers to achieve sustainable results.

Keywords

brand design innovation

Authors and affiliations

  1. 1.University of BathUK
  2. 2.Birmingham City UniversityUK
  3. 3.Centre for Economics and Business ResearchLondonUK

About the authors

Michael Beverland is Professor of Brand Management at the University of Bath, UK. His research focuses on branding and design-driven innovation in manufacturing. Michael has published in a range of journals including the Journal of Consumer Research and the Journal of Product Innovation Management. He also published Building Brand Authenticity with Palgrave Macmillan in 2009.
 
Beverley Nielsen is Director of Corporate Affairs at Birmingham City University, UK, and Director of AGA Rangemaster, which manufactures and retails iconic brands including AGA, Rayburn and Rangemaster. She is the former Managing Director of Fired Earth and former Director of CBI West Midlands. Beverley is a Fellow at WMG, the University of Warwick, retaining an active involvement in various business boards.
 
Vicky Pryce is a leading economist and former Joint Head of the United Kingdom's Government Economic Service. She is the Senior Managing Director at the finance consultancy firm FTI Consulting, and was formerly Director General, Economics, at the Department for Business, Innovation and Skills. Vicky is a Fellow of the Society of Business Economists, a Visiting Fellow at Nuffield College, University of Oxford, and a Visiting Professor at Imperial College Business School, UK.

Bibliographic information

Industry Sectors
Finance, Business & Banking