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© 2014

The Luxury Market in Brazil

Market Opportunities and Potential

Book

Table of contents

  1. Front Matter
    Pages i-xiv
  2. Claudio Diniz
    Pages 1-11
  3. Claudio Diniz
    Pages 12-23
  4. Claudio Diniz
    Pages 24-42
  5. Claudio Diniz
    Pages 43-62
  6. Claudio Diniz
    Pages 63-69
  7. Claudio Diniz
    Pages 100-105
  8. Claudio Diniz
    Pages 106-115
  9. Claudio Diniz
    Pages 116-127
  10. Claudio Diniz
    Pages 128-147
  11. Claudio Diniz
    Pages 165-172
  12. Back Matter
    Pages 173-181

About this book

Introduction

The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question.

Keywords

Advertising brand communication marketing

Authors and affiliations

  1. 1.Maison du LuxeBrazil

About the authors

Claudio Diniz is the Vice-Coordinator for the Luxury Commission at the French Chamber of Commerce, Brazil, the Coordinator of the MBA in Luxury Management at two Universities in Brazil, and is the CEO at Maison du Luxe, a consultancy specializing in events management expertise. He writes a monthly column on luxury trends and insights for Luxus Magazine and is author of O Mercado do Luxo no Brasil: Tendências e Oportunidades (Seoman). Claudio holds an MBA in Luxury Management from Faap University in São Paulo, Brazil, and has studied at the London College of Fashion, UK, and ESSEC Business School, France

Bibliographic information

Industry Sectors
Finance, Business & Banking