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Big Social Mobile

How Digital Initiatives Can Reshape the Enterprise and Drive Business Results

  • Authors
  • David¬†F.¬†Giannetto

Table of contents

  1. Front Matter
    Pages i-xv
  2. Introduction

    1. David F. Giannetto
      Pages 1-5
  3. Seeing and Thinking Big Picture

    1. Front Matter
      Pages 7-7
    2. David F. Giannetto
      Pages 9-29
    3. David F. Giannetto
      Pages 31-49
    4. David F. Giannetto
      Pages 51-69
    5. David F. Giannetto
      Pages 71-87
  4. Creating a Big Social Mobile Enterprise

    1. Front Matter
      Pages 89-92
    2. David F. Giannetto
      Pages 93-114
    3. David F. Giannetto
      Pages 115-130
    4. David F. Giannetto
      Pages 131-154
    5. David F. Giannetto
      Pages 155-176
    6. David F. Giannetto
      Pages 177-196
  5. Capitalizing on the Connection

    1. Front Matter
      Pages 197-197
    2. David F. Giannetto
      Pages 199-207
    3. David F. Giannetto
      Pages 209-220
    4. David F. Giannetto
      Pages 221-229
  6. Back Matter
    Pages 231-240

About this book

Introduction

Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results.

Keywords

business consumer fashion integration interaction Mobile Mobile Media performance Trends

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Telecommunications
Consumer Packaged Goods
Engineering