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© 2015

Innovating in a Service-Driven Economy

Insights, Application, and Practice

Book

Table of contents

  1. Front Matter
    Pages i-x
  2. Innovating in the Amazon Economy: Proposing a New Model

    1. Front Matter
      Pages 1-3
    2. Richard Cuthbertson, Peder Inge Furseth, Stephen J. Ezell
      Pages 5-9
    3. Richard Cuthbertson, Peder Inge Furseth, Stephen J. Ezell
      Pages 10-21
  3. Insights: What Is Most Important for Innovation to Succeed?

    1. Front Matter
      Pages 23-24
    2. Richard Cuthbertson, Peder Inge Furseth, Stephen J. Ezell
      Pages 25-40
    3. Richard Cuthbertson, Peder Inge Furseth, Stephen J. Ezell
      Pages 41-70
  4. Application: Creating Value in the Components of Service Innovation: Statements, Methodology, and Checklist

    1. Front Matter
      Pages 71-74
    2. Richard Cuthbertson, Peder Inge Furseth, Stephen J. Ezell
      Pages 75-84
    3. Richard Cuthbertson, Peder Inge Furseth, Stephen J. Ezell
      Pages 85-95
    4. Richard Cuthbertson, Peder Inge Furseth, Stephen J. Ezell
      Pages 96-102
    5. Richard Cuthbertson, Peder Inge Furseth, Stephen J. Ezell
      Pages 103-107
  5. Practice: Analyzing Cases with the Service Innovation Triangle

    1. Front Matter
      Pages 109-110
    2. Richard Cuthbertson, Peder Inge Furseth, Stephen J. Ezell
      Pages 111-129
    3. Richard Cuthbertson, Peder Inge Furseth, Stephen J. Ezell
      Pages 130-144
    4. Richard Cuthbertson, Peder Inge Furseth, Stephen J. Ezell
      Pages 145-158
    5. Richard Cuthbertson, Peder Inge Furseth, Stephen J. Ezell
      Pages 159-165
    6. Richard Cuthbertson, Peder Inge Furseth, Stephen J. Ezell
      Pages 166-179
  6. Summary and Conclusion: The Use and Value of This Book

    1. Front Matter
      Pages 181-181
    2. Richard Cuthbertson, Peder Inge Furseth, Stephen J. Ezell
      Pages 183-192

About this book

Introduction

The global digital revolution has changed consumer society, service expectations, and funding models forever. Value Driven Service Innovation explores these changes from the perspectives of leading thinkers and practitioners in the field of innovation today.

Keywords

economy Facebook funding innovation service

Authors and affiliations

  1. 1.University of OxfordUK
  2. 2.BI Norwegian Business SchoolNorway
  3. 3.Information Technology and Innovation FoundationUSA

About the authors

Richard Cuthbertson is Research Director and Senior Research Fellow at Saïd Business School, University of Oxford, UK, and a Fellow of the Finland Distinguished Professor Programme at Aalto University. His research interests lie in the development of consumer societies, and their relationship to wider economic, social, and environmental issues, including the role of customer information, innovation and internationalisation in a digital world, where supply chain visibility, mass communication, and individual marketing reflect some of the challenges and opportunities of 'big data' in an increasingly interconnected world of consumers, businesses, countries, and societies.

Peder Inge Furseth is Associate Professor at Norwegian Business School BI, Norway, where he is on the faculty of the Department of Communication and Culture. He is also a regular visiting scholar at the University of California, Berkeley, USA. He was the head of the research project 'Value Driven Service Innovation', of which this book is one of several publications.

Stephen Ezell is Vice President of Global Innovation Policy at the Information Technology and Innovation Foundation, a Washington DC-based technology and economic policy non-profit foundation/think tank. He previously co-founded Peer Insight, an innovation research and consulting firm, where he led the Global Service Innovation Consortium, published multiple research papers on service innovation, and researched national service innovation policies being implemented by governments worldwide.

Bibliographic information

Industry Sectors
Automotive
Chemical Manufacturing
Biotechnology
Telecommunications
Consumer Packaged Goods
Aerospace
Engineering
Pharma
Materials & Steel
Finance, Business & Banking
Electronics

Reviews

'The SIT model is a comprehensive yet intuitive model for developing innovation. I have applied the model in various ways: both as a basis for meetings globally, and as a tool for developing my company's strategy. The model has been great for both purposes. It incorporates the view of the service society better than previous models I have applied.'

- Peter T. Thomson, Founder and CEO of EDI-Soft

'For many of us, great service is a natural and intuitive skill, so it is useful and thought-provoking to have such a well-researched and thought out model as the Service Innovation Triangle to provide some structure and theoretical basis, particularly in a world where technology and customer expectations are driving an ever-increasing need for innovation.'

- Richard Quarterman, Service Innovation Manager, Waitrose.

'Innovating in a Service-Driven Economy is required reading for innovation professionals and policymakers alike. The book introduces a compelling new model of the innovation process in services firms and offers a series of captivating case studies that explore enterprises' successes and failures through the prism of the Service Innovation Triangle. The authors complement this with insightful interviews with leading innovation thinkers and practitioners that yield constructive and penetrating insights into the innovation process at the enterprise and national levels.'

- Robert D. Atkinson, founder and president of the Information Technology and Innovation Foundation

'The Service Innovation Triangle offers both a practical and well-researched approach to understanding the drivers of innovation in the fast-evolving global business environment. Innovative business models built around the demands of consumers across all sectors for personalised service and digital connectivity will be the future foundation for sustainable consumer loyalty.'

- Peter G Wray, Founder and Chairman, loyaltymatters.com