© 2014

Asian Perspectives on the Development of Public Relations: Other Voices

  • Tom Watson

Table of contents

  1. Front Matter
    Pages i-xiv
  2. Tom Watson
    Pages 1-3
  3. Mark Sheehan, Chris Galloway
    Pages 4-19
  4. Chun-Ju Flora Hung-Baesecke, Yi-Ru Regina Chen
    Pages 20-33
  5. John V. Vil’Anilam
    Pages 34-47
  6. Gregoria Arum Yudarwati
    Pages 48-62
  7. Koichi Yamamura, Seiya Ikari, Takashi Kenmochi
    Pages 63-77
  8. Zeti Azreen Ahmad
    Pages 78-90
  9. Marianne D. Sison, Zeny Sarabia-Panol
    Pages 91-104
  10. May O. Lwin, Augustine Pang
    Pages 105-113
  11. Yi-Chen Wu, Ying-Ju Lai
    Pages 114-127
  12. Napawan Tantivejakul
    Pages 128-143
  13. Loan T. H. Van
    Pages 144-157
  14. Back Matter
    Pages 158-161

About this book


The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This first book in the series focuses on Asia and Australasia.


China development public relations Vietnam

Editors and affiliations

  • Tom Watson
    • 1
  1. 1.The Media SchoolBournemouth UniversityUK

About the editors

Tom Watson PhD is Professor of Public Relations in the Media School at Bournemouth University, UK. He is also Chair of the International History of Public Relations Conference. Tom research interests include public relations history and practice issues. He is a Fellow of the CIPR and a PRCA Founding Fellow.

Bibliographic information

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