The New Chinese Traveler

Business Opportunities from the Chinese Travel Revolution

  • Gary Bowerman

Part of the Palgrave Pocket Consultants book series (PAPC)

About this book


This book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese travelers themselves. Packed with interviews, this book will help businesses create products and services that meet the rapidly evolving and diversifying requirements of tech-savvy Chinese travelers.


China travel tourism brand Business Travel economics film technology

Authors and affiliations

  • Gary Bowerman
    • 1
    • 2
    • 3
  1. 1.Scribes of the Orient LtdHong Kong
  2. 2.Scribes of the Orient LtdShanghaiChina
  3. 3.Scribes of the Orient LtdKuala LumpurMalaysia

Bibliographic information