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© 2014

Real Luxury

How luxury brands can create value for the long term

  • Authors
Book

Table of contents

  1. Front Matter
    Pages i-viii
  2. Misha Pinkhasov, Rachna Joshi Nair
    Pages 1-3
  3. Misha Pinkhasov, Rachna Joshi Nair
    Pages 4-27
  4. Misha Pinkhasov, Rachna Joshi Nair
    Pages 28-55
  5. Misha Pinkhasov, Rachna Joshi Nair
    Pages 56-78
  6. Misha Pinkhasov, Rachna Joshi Nair
    Pages 79-101
  7. Misha Pinkhasov, Rachna Joshi Nair
    Pages 102-139
  8. Misha Pinkhasov, Rachna Joshi Nair
    Pages 140-170
  9. Misha Pinkhasov, Rachna Joshi Nair
    Pages 171-197
  10. Misha Pinkhasov, Rachna Joshi Nair
    Pages 198-221
  11. Back Matter
    Pages 222-228

About this book

Introduction

Real Luxury  examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.

Keywords

Luxury brand business business model environment

About the authors

Misha Pinkhasov has worked in international communications, public policy, financial markets, branding and media for 16 years. He worked as a communications manager at the OECD for nine of those years and has consulted for private firms. As a writer, he covers luxury, culture and socially responsible business for consumer and trade magazines in the US, UK, France and Russia, and has spoken on these topics to corporate and conference groups. Misha holds an MBA in International Luxury Brand Management from ESSEC Business School in Paris and a Bachelor's in Consumer Economics from Cornell University in New York.

Rachna Joshi Nair has worked in the luxury, apparel and hospitality industries for 20 years, spanning both Eastern and Western cultures. During her tenure at Louis Vuitton, Rachna implemented business strategies through forecasting, product development, sourcing, merchandising, market entry, retail, and customer relationship management. She has spoken at international conferences in Europe and India about future challenges for luxury, and has provided cultural and brand training to the world's leading luxury companies. She holds an MBA in International Luxury Brand Management from ESSEC Business School in Paris.

Together, they are the co-founders of NAIR-SAFIR, strategy consultants helping companies integrate shared-value thinking into their corporate culture and communications.

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Telecommunications
Law
Consumer Packaged Goods
Oil, Gas & Geosciences
Engineering

Reviews

"The authors' research and analysis is methodical and clear, and their vision accurate. This book is an excellent tool for perfecting ones understanding of luxury. A veritable bible for both professionals and students."

- Yaffa Assouline, Founder and Editor-in-Chief of LuxuryCulture.com

'Neither enthralled by luxury's glamor nor over-critical of its excesses, the authors offer an informed and balanced assessment of the industry's current condition and how it must prepare for the future.'

- Soumitra Dutta, Dean, S.C. Johnson Graduate School of Management, Cornell University, New York