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Real Luxury

How luxury brands can create value for the long term

  • Authors
  • Misha Pinkhasov
  • Rachna Joshi Nair
Book

Table of contents

  1. Front Matter
    Pages i-viii
  2. Misha Pinkhasov, Rachna Joshi Nair
    Pages 1-3
  3. Misha Pinkhasov, Rachna Joshi Nair
    Pages 4-27
  4. Misha Pinkhasov, Rachna Joshi Nair
    Pages 28-55
  5. Misha Pinkhasov, Rachna Joshi Nair
    Pages 56-78
  6. Misha Pinkhasov, Rachna Joshi Nair
    Pages 79-101
  7. Misha Pinkhasov, Rachna Joshi Nair
    Pages 102-139
  8. Misha Pinkhasov, Rachna Joshi Nair
    Pages 140-170
  9. Misha Pinkhasov, Rachna Joshi Nair
    Pages 171-197
  10. Misha Pinkhasov, Rachna Joshi Nair
    Pages 198-221
  11. Back Matter
    Pages 222-228

About this book

Introduction

Real Luxury  examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.

Keywords

Luxury brand business business model environment

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Telecommunications
Law
Consumer Packaged Goods
Oil, Gas & Geosciences
Engineering