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Engaging Customers Using Big Data

How Marketing Analytics are Transforming Business

  • Authors
  • Arvind Sathi

Table of contents

  1. Front Matter
    Pages i-xiv
  2. Arvind Sathi
    Pages 1-17
  3. Arvind Sathi
    Pages 19-43
  4. Arvind Sathi
    Pages 45-72
  5. Arvind Sathi
    Pages 73-105
  6. Arvind Sathi
    Pages 107-129
  7. Arvind Sathi
    Pages 131-157
  8. Back Matter
    Pages 201-215

About this book

Introduction

Data is transforming how and where we market to our customers. Using a series of case studies from pioneers, this book will describe how each marketing function is undergoing fundamental changes, and provides practical guidance about how companies can learn the tools and techniques to take advantage of marketing analytics.

Keywords

Advertising Automation Big Data business intelligence (BI) communication data analysis Data Scientist data warehouse design Information Technology (IT) management marketing organization Promotion social media

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Telecommunications
Consumer Packaged Goods
Engineering