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Principles of Marketology, Volume 1

Theory

  • Authors
  • Hashem Aghazadeh

Table of contents

  1. Front Matter
    Pages i-xv
  2. Hashem Aghazadeh
    Pages 1-3
  3. Hashem Aghazadeh
    Pages 47-92
  4. Back Matter
    Pages 291-337

About this book

Introduction

In Principles of Marketology, Volume 1: Theory , Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition.   

Keywords

business competition environment methodology organization organizations science and technology success

Bibliographic information

  • DOI https://doi.org/10.1057/9781137379320
  • Copyright Information The Editor(s) (if applicable) and The Author(s) 2016
  • Publisher Name Palgrave Macmillan, New York
  • eBook Packages Business and Management
  • Print ISBN 978-1-349-67788-7
  • Online ISBN 978-1-137-37932-0
  • Buy this book on publisher's site
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