Advertisement

Brandjack

How your reputation is at risk from brand pirates and what to do about it

  • Authors
  • Quentin Langley

Table of contents

  1. Front Matter
    Pages i-viii
  2. Quentin Langley
    Pages 1-2
  3. Quentin Langley
    Pages 3-6
  4. Quentin Langley
    Pages 7-17
  5. Quentin Langley
    Pages 18-26
  6. Quentin Langley
    Pages 27-297
  7. Back Matter
    Pages 303-307

About this book

Introduction

Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first book to analyze brandjacking - when organizations lose control of their brand's image online. Combining crisis communication and social media, this book charts the trend's growth, offering advice to those who find themselves at the mercy of brand pirates.

Keywords

branding brand identity social media crisis management crisis communication brand communication Image reputation

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Telecommunications
Law
Consumer Packaged Goods
Oil, Gas & Geosciences
Engineering