Table of contents
About this book
This volume offers a panoramic and interdisciplinary view of the growing field of Sports Mega-Event studies. Contributions explore leveraging strategies and the legacies from previous sports megas (London, Seoul, Sydney, Vancouver) and recent and future 'emerging' states and their hosting strategies (India, China, Qatar, Russia, Brazil).
Sports Mega-Events Soft Power Leveraging Legacies Nation Branding Public Diplomacy participation politics Sport sustainability