Architecting Enterprise

Managing Innovation, Technology, and Global Competitiveness

  • Rajagopal

Table of contents

  1. Front Matter
    Pages i-xxi
  2. Laying the Foundation of Enterprise

    1. Front Matter
      Pages 1-1
    2. Rajagopal
      Pages 3-30
    3. Rajagopal
      Pages 31-57
    4. Rajagopal
      Pages 58-86
  3. Architecting Enterprise: Innovation and Technology Effects

    1. Front Matter
      Pages 87-87
    2. Rajagopal
      Pages 89-120
    3. Rajagopal
      Pages 148-173
    4. Rajagopal
      Pages 200-222
  4. Revealing Values

    1. Front Matter
      Pages 223-223
    2. Rajagopal
      Pages 225-249
    3. Rajagopal
      Pages 250-271
  5. Back Matter
    Pages 288-318

About this book


The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business.


business Diffusion entrepreneurship globalization innovation innovation management management marketing organization organizations

Authors and affiliations

  • Rajagopal
    • 1
  1. 1.EGADE Business SchoolMexico

Bibliographic information

Industry Sectors
Chemical Manufacturing
Finance, Business & Banking
Consumer Packaged Goods