The Influence Agenda

A Systematic Approach to Aligning Stakeholders in Times of Change

  • Authors
  • Mike Clayton

Table of contents

  1. Front Matter
    Pages i-xiv
  2. Mike Clayton
    Pages 1-5
  3. Mike Clayton
    Pages 6-10
  4. Mike Clayton
    Pages 26-39
  5. Mike Clayton
    Pages 85-110
  6. Mike Clayton
    Pages 111-135
  7. Mike Clayton
    Pages 136-156
  8. Mike Clayton
    Pages 174-196
  9. Mike Clayton
    Pages 197-217
  10. Mike Clayton
    Pages 218-218
  11. Back Matter
    Pages 219-258

About this book


This book sets out a systematic way to understand who you need to influence, how to evaluate the priority you give to each person, what tactics will work the best, and how to plan and execute your campaign. It provides powerful tools and processes which use the psychology of influence and grounds them in experience of managing projects and change.


Influence coaching communication presentation economics management planning sets stakeholder

Bibliographic information

Industry Sectors
Materials & Steel
Chemical Manufacturing
Finance, Business & Banking
Consumer Packaged Goods
Energy, Utilities & Environment