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Tribal Marketing, Tribal Branding

An Expert Guide to the Brand Co-creation Process

  • Brendan Richardson

Table of contents

About this book

Introduction

Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.

Keywords

brand branding Ethno-Marketing marketing

Authors and affiliations

  • Brendan Richardson
    • 1
  1. 1.Lecturer in Marketing and Consumer BehaviourUniversity College CorkIreland

Bibliographic information

Industry Sectors
Biotechnology
Finance, Business & Banking