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© 2013

Psychology and Modern Warfare

Idea Management in Conflict and Competition

  • Authors
Book

Table of contents

  1. Front Matter
    Pages i-xiii
  2. Introduction

    1. Michael Taillard, Holly Giscoppa
      Pages 1-3
  3. A Critique on Current Methods

    1. Michael Taillard, Holly Giscoppa
      Pages 5-7
  4. Idea Modification

    1. Front Matter
      Pages 9-10
    2. Michael Taillard, Holly Giscoppa
      Pages 11-27
    3. Michael Taillard, Holly Giscoppa
      Pages 29-48
    4. Michael Taillard, Holly Giscoppa
      Pages 49-55
    5. Michael Taillard, Holly Giscoppa
      Pages 57-72
    6. Michael Taillard, Holly Giscoppa
      Pages 73-81
    7. Michael Taillard, Holly Giscoppa
      Pages 83-85
    8. Michael Taillard, Holly Giscoppa
      Pages 87-89
  5. Emotional Modification

    1. Front Matter
      Pages 91-92
    2. Michael Taillard, Holly Giscoppa
      Pages 93-109
    3. Michael Taillard, Holly Giscoppa
      Pages 111-119
    4. Michael Taillard, Holly Giscoppa
      Pages 121-138
    5. Michael Taillard, Holly Giscoppa
      Pages 139-145
    6. Michael Taillard, Holly Giscoppa
      Pages 147-154
    7. Michael Taillard, Holly Giscoppa
      Pages 155-157
    8. Michael Taillard, Holly Giscoppa
      Pages 159-161
  6. Behavioral Modification

    1. Front Matter
      Pages 163-164

About this book

Introduction

Throughout history, both military and commercial entities around the world have utilized these methods, and even since the formalization of psychological operations during WW2 our methods have improved greatly, but we are still only touching the 'tip of the iceberg', so to speak, of what is truly possible.

Keywords

brain emotion intelligence management marketing Motivation organization organizations perception Personal psychology trust

About the authors

Author Michael Taillard: Michael Taillard is a freelance research experimentalist and an Adjunct Professor of Economics at Bellevue University, USA. He received his PhD in Financial Economics and has an academic background that includes degrees in International Economics as well as International Finance, and military training at the Army Transportation Corps in Ft. Eustis, VA. His work includes economic research projects for The American Red Cross, theoretical study for the United States Strategic Command (STRATCOM) on which this book is based, and consulting panels given at horror movie industry expos who ve since dubbed him The Econozombist for his work helping to build an accurate representation of the world after the zombie apocalypse. His interest in the military applications of economics stems from the time he spent as a United States Army Reservist and seeing the untapped tactical potential. Author Holly Giscoppa: [Holly Giscoppa is the pen name of Ashley Taillard]

Bibliographic information

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Reviews

"Psychology has long been a major weapon in war. Taillard and Giscoppa investigate how simple techniques can affect our opinions, perceptions, emotions, and behaviour. There are lessons here for anyone looking to influence." - James Freedman, Creator, Magical Innovation : Psychological principles of magicians for business success

"A thought-provoking exploration into the underpinnings of how propaganda, collective motivation, and independent thought intersect. Sun Tzu's The Art of War meets How to Win Friends and Influence People." - Michelle Mann, M.Ed Mental Health Therapist