© 2014

The Gamification of Higher Education

Developing a Game-Based Business Strategy in a Disrupted Marketplace

  • Authors

Table of contents

  1. Front Matter
    Pages i-viii
  2. Introduction

    1. Neil B. Niman
      Pages 1-4
  3. The Business of Higher Education

    1. Front Matter
      Pages 5-5
    2. Neil B. Niman
      Pages 27-47
    3. Neil B. Niman
      Pages 49-65
  4. Gaming Fundamentals

    1. Front Matter
      Pages 67-67
    2. Neil B. Niman
      Pages 69-86
    3. Neil B. Niman
      Pages 87-106
    4. Neil B. Niman
      Pages 107-123
  5. Transformation through Gamification

    1. Front Matter
      Pages 125-125
    2. Neil B. Niman
      Pages 127-143
    3. Neil B. Niman
      Pages 145-158
    4. Neil B. Niman
      Pages 159-173
  6. Back Matter
    Pages 175-231

About this book


Instead of thinking about education as the mastery of a body of knowledge where the subject matter becomes the focus of our attention, The Gamification of Higher Education encourages us to think of it as a process that draws out the best in individuals and prepares them for happy, productive, and successful lives.


Gamification Game Design Higher Education Learning Business Strategy business business strategy higher education strategy

About the authors

Neil B. Niman is currently the Chair of the Department of Economics in the Peter T. Paul School of Business and Economics at the University of New Hampshire, USA. He earned his Ph.D. in Economics from the University of Texas at Austin, USA. More information about Niman is available at

Bibliographic information

Industry Sectors
Finance, Business & Banking


"Blending business strategy and game design principles, Niman offers a fresh perspective that looks at how traditional universities must change in order to remain competitive in a rapidly changing environment. Rather than abandoning the residential college experience, he uses gamification to map out a strategy that will enable brick and mortar institutions to compete against the growing wave of online offerings." - Mark W. Huddleston, President, University of New Hampshire, USA

"You're likely to find Niman's remedy for the current problems facing the higher education industry both provocative and enticing. As voices grow louder questioning the viability of the traditional system, he shows how game design can be used to fashion a thoughtful solution. By rethinking the entire academic experience, he seeks to engage students and professors in a world of co-creation and value optimization." - Kevin Bell, Executive Director of Curriculum Development and Deployment, College of Professional Studies, Northeastern University, USA