© 2013

Entrepreneurship and Innovation During Austerity

Surviving Beyond the Great Recession


Table of contents

  1. Front Matter
    Pages i-viii
  2. Ian Chaston
    Pages 1-18
  3. Ian Chaston
    Pages 19-35
  4. Ian Chaston
    Pages 37-53
  5. Ian Chaston
    Pages 55-67
  6. Ian Chaston
    Pages 69-86
  7. Ian Chaston
    Pages 87-103
  8. Ian Chaston
    Pages 105-123
  9. Ian Chaston
    Pages 125-141
  10. Ian Chaston
    Pages 143-160
  11. Ian Chaston
    Pages 161-175
  12. Ian Chaston
    Pages 177-190
  13. Ian Chaston
    Pages 191-209
  14. Ian Chaston
    Pages 211-224
  15. Ian Chaston
    Pages 225-240
  16. Ian Chaston
    Pages 241-258
  17. Back Matter
    Pages 259-266

About this book


Uses research and real world case materials to examine how market performance can be sustained, even during a period of austerity, by the implementation of innovation-based growth opportunities and the exploitation of technology.


entrepreneur Entrepreneurs entrepreneurship futures growth innovation leadership management performance service strategy

Authors and affiliations

  1. 1.Centrum Catolica, Peru and Moustraining LtdUK

About the authors

Ian Chaston is Visiting Professor at Centrum Catolica Business School, Peru. Previously he taught marketing and undertook research in entrepreneurship at Plymouth Business School, UK. He also founded Plymouth University's spin-off company Moustraining Ltd, which researches on-line learning applications to reduce higher education delivery costs. He has led projects on entrepreneurship for government agencies and universities in the UK and overseas.

Bibliographic information

Industry Sectors
Chemical Manufacturing
Consumer Packaged Goods
Materials & Steel
Finance, Business & Banking