© 2013

Girlfriends and Postfeminist Sisterhood


Table of contents

  1. Front Matter
    Pages i-x
  2. Alison Winch
    Pages 1-7
  3. Alison Winch
    Pages 8-32
  4. Alison Winch
    Pages 33-61
  5. Alison Winch
    Pages 62-89
  6. Alison Winch
    Pages 90-116
  7. Alison Winch
    Pages 117-140
  8. Alison Winch
    Pages 141-160
  9. Alison Winch
    Pages 161-177
  10. Alison Winch
    Pages 178-194
  11. Back Matter
    Pages 200-222

About this book


From Mean Girl to BFF, Girlfriends and Postfeminist Sisterhood explores female sociality in postfeminist popular culture. Focusing on a range of media forms, Alison Winch reveals how women are increasingly encouraged to strategically bond by controlling each other's body image through 'the girlfriend gaze'.


culture feminism media television women

Authors and affiliations

  1. 1.Middlesex UniversityUK

About the authors

Alison Winch is a lecturer in Media and Cultural Studies at Middlesex University, UK. She has published on gender and sexuality in the Journal of Gender Studies, Feminist Media Studies and Women's Writing, among others.

Bibliographic information


"Alison Winch explores the deep and complex emotions involved in female friendships and how these are exploited by brands, television formats and film narratives to tie us into a competitive and unequal consumer culture. By recognising the source of negative as well as positive emotions between women, a more effective political movement could be achieved to counteract this exploitation, she suggests. The book expertly updates and builds on postfeminist scholarly research through close attention to recent popular culture. It makes a compelling argument, challenging established assumptions about the way girls and women are portrayed and how we, in turn, respond." - Jane Arthurs, Middlesex University, UK