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The Social Media Manifesto

  • Authors
  • Jed Hallam

Table of contents

  1. Front Matter
    Pages i-xv
  2. Jed Hallam
    Pages 1-6
  3. Jed Hallam
    Pages 7-15
  4. Jed Hallam
    Pages 16-21
  5. Jed Hallam
    Pages 22-28
  6. Jed Hallam
    Pages 29-42
  7. Jed Hallam
    Pages 43-45
  8. Jed Hallam
    Pages 46-62
  9. Jed Hallam
    Pages 63-81
  10. Jed Hallam
    Pages 82-98
  11. Jed Hallam
    Pages 99-109
  12. Jed Hallam
    Pages 110-116
  13. Jed Hallam
    Pages 117-129
  14. Jed Hallam
    Pages 130-139
  15. Jed Hallam
    Pages 140-142
  16. Jed Hallam
    Pages 143-154
  17. Back Matter
    Pages 155-163

About this book

Introduction

The Social Media Manifesto  is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Including case studies from Google, IBM, Spotify, Unilever, and Coca-Cola, it provides insight and practical advice for managers to implement their own social business plans.

Keywords

brand Community development digital Google management marketing PR research & development (R&D) social media

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Telecommunications
Consumer Packaged Goods