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Luxury, Lies and Marketing

Shattering the Illusions of the Luxury Brand

  • Authors
  • Marie-Claude¬†Sicard

Table of contents

  1. Front Matter
    Pages i-xxiii
  2. Marie-Claude Sicard
    Pages 1-35
  3. Marie-Claude Sicard
    Pages 36-63
  4. Marie-Claude Sicard
    Pages 64-168
  5. Marie-Claude Sicard
    Pages 169-181
  6. Back Matter
    Pages 182-190

About this book

Introduction

Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy

Keywords

Luxury Marketing brand branding marketing

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Telecommunications
Law
Consumer Packaged Goods
Oil, Gas & Geosciences
Engineering