Breakthrough Marketing Plans

How to Stop Wasting Time and Start Driving Growth

  • Tim Calkins

Table of contents

  1. Front Matter
    Pages i-vii
  2. Tim Calkins
    Pages 1-5
  3. Tim Calkins
    Pages 7-22
  4. Tim Calkins
    Pages 23-41
  5. Tim Calkins
    Pages 43-61
  6. Tim Calkins
    Pages 63-71
  7. Tim Calkins
    Pages 73-105
  8. Tim Calkins
    Pages 107-129
  9. Tim Calkins
    Pages 131-140
  10. Tim Calkins
    Pages 141-166
  11. Tim Calkins
    Pages 167-184
  12. Tim Calkins
    Pages 185-202
  13. Tim Calkins
    Pages 203-216
  14. Tim Calkins
    Pages 217-228
  15. Back Matter
    Pages 229-248

About this book


Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them. The book provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business.


brand growth marketing Economics Knowledge management

Authors and affiliations

  • Tim Calkins
    • 1
  1. 1.Kellogg School of ManagementUSA

Bibliographic information

Industry Sectors
Chemical Manufacturing
Finance, Business & Banking
Consumer Packaged Goods
Oil, Gas & Geosciences