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© 2013

Understanding and Profiting from Intellectual Property

Strategies across Borders

Book

Table of contents

  1. Front Matter
    Pages i-xxiii
  2. Understanding and Profiting from Intellectual Property across Borders: A Beginning

  3. Intellectual Property Fundamentals

    1. Front Matter
      Pages 11-11
    2. Deli Yang
      Pages 13-37
    3. Deli Yang
      Pages 38-66
  4. Intellectual Property Environments

  5. Intellectual Property Management

    1. Front Matter
      Pages 135-135
    2. Deli Yang
      Pages 137-161
    3. Deli Yang
      Pages 162-187
  6. Intellectual Property Strategies

  7. Back Matter
    Pages 296-313

About this book

Introduction

A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. An updated version which provides practitioners and analysts with guidelines and an action framework on how to benefit from IP.

Keywords

economy environment intellectual property management management political economy

Authors and affiliations

  1. 1.Trinity UniversityUSA

About the authors

DELI YANG is currently Richard Burr and Donald Clark Professor of International Business (IB) at Trinity University, San Antonio, Texas, USA. She has a BSc in Economics, an MBA, and MSc in IB, and a PhD of Management Science in International Management of Intellectual Property (IP). Before embarking on her academic career, she also had professional experience in government policy and international business. Since the early 1990s, she has been researching IP from the IB angle, with a particular focus on patenting and branding and firm performance, including anti-piracy strategies and success. She has also been collaborating with multinationals and scholars across the world on projects related to IP businesses. As a consultant of the World IP Organisation, UN, she has been actively involved with benchmarking global IP systems.

Bibliographic information

Industry Sectors
Automotive
Chemical Manufacturing
Biotechnology
Telecommunications
Consumer Packaged Goods
Aerospace
Engineering
Pharma
Materials & Steel
Finance, Business & Banking
Electronics

Reviews

'The author has undertaken a formidable task with serious scholarship...and analytical intent...has enlivened what could have been a dry, specialists-only book by including diagrams, statistics, and illuminating case studies...This is a well-researched and thought-provoking read for both the academic and business communities.' -World Intellectual Property Organization