© 2012

Credit Scoring, Response Modeling, and Insurance Rating

A Practical Guide to Forecasting Consumer Behavior

  • Authors

Table of contents

  1. Front Matter
    Pages i-xvii
  2. Steven Finlay
    Pages 1-29
  3. Steven Finlay
    Pages 30-65
  4. Steven Finlay
    Pages 66-88
  5. Steven Finlay
    Pages 89-113
  6. Steven Finlay
    Pages 114-143
  7. Steven Finlay
    Pages 144-164
  8. Steven Finlay
    Pages 165-202
  9. Steven Finlay
    Pages 234-253
  10. Steven Finlay
    Pages 254-263
  11. Steven Finlay
    Pages 264-272
  12. Steven Finlay
    Pages 273-280
  13. Back Matter
    Pages 281-297

About this book


A guide on how Predictive Analytics is applied and widely used by organizations such as banks, insurance providers, supermarkets and governments to drive the decisions they make about their customers, demonstrating who to target with a promotional offer, who to give a credit card to and the premium someone should pay for home insurance.


model construction modeling Parameter performance Promotion Rating Scoring validation

About the authors

STEVEN FINLAY has worked in the field of predictive analytics for over fifteen years. His research interests cover all areas of predictive analytics, forecasting and data mining. He is currentlya Predictive Analytics Specialist, working for the UK Government, and is a visiting research fellow within the Lancaster University Management School, UK.

Bibliographic information

Industry Sectors
Finance, Business & Banking