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Brand Revolution

Rethinking Brand Identity

  • Authors
  • Marie-Claude Sicard

Table of contents

  1. Front Matter
    Pages i-ix
  2. Introduction

    1. Marie-Claude Sicard
      Pages 1-12
  3. Brand Identity: A Short History

    1. Front Matter
      Pages 13-13
    2. Marie-Claude Sicard
      Pages 15-31
    3. Marie-Claude Sicard
      Pages 32-48
    4. Marie-Claude Sicard
      Pages 49-65
  4. An Analytical Method

    1. Front Matter
      Pages 67-67
    2. Marie-Claude Sicard
      Pages 69-80
    3. Marie-Claude Sicard
      Pages 81-150
  5. Conclusion

    1. Marie-Claude Sicard
      Pages 151-155
  6. Back Matter
    Pages 156-162

About this book

Introduction

Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.

Keywords

brand controlling management marketing success

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Telecommunications
Consumer Packaged Goods