© 2013

Managing a Chinese Partner

Insights from Global Companies


Table of contents

  1. Front Matter
    Pages i-xii
  2. Lub Bun Chong
    Pages 1-6
  3. Lub Bun Chong
    Pages 62-122
  4. Lub Bun Chong
    Pages 123-163
  5. Lub Bun Chong
    Pages 214-219
  6. Back Matter
    Pages 220-273

About this book


By drawing on the experiences of Danone, Nestlé, Coca-Cola and SABMiller, this book provides an insight into why and how the managing a Chinese Partner can deliver value for a joint venture in China, a goal shared by many but achieved by few.


care China joint venture

Authors and affiliations

  1. 1.C Consultancy LimitedChina

About the authors

Lub Bun Chong is Director of C Consultancy Limited and has worked with Chinese entrepreneurs, Chinese joint ventures and foreign companies in China since 1993.

Bibliographic information

Industry Sectors
Chemical Manufacturing
Consumer Packaged Goods
Materials & Steel
Finance, Business & Banking


'Doing business in China is exciting. Whether you take on a local partner or go it alone will depend on circumstance and this book will help answer many of your questions. Both ways can work. Use your instincts, watch the body language, learn their customs and give respect. Remember the fundamentals of business are the same everywhere. Stability in your relationship management team is vital and more important than contracts, because you can fix a bad contract if you have a good relationship. I don't believe in multiple Chinese partners, pick one and run hard. Lub Bun has witnessed both success and failure in China. Enjoy the read.'

Peter Cosgrove, Chairman of APN News & Media Limited, Buspak Hong Kong, GlobeCast Australia Pty Limited ; Deputy Chairman of Clear Media Limited and Australian Entrepreneur of the Year 1988

'Since China's opening in 1978, many companies around the world have tried to penetrate the lucrative Chinese market, but many struggled while a good number also failed largely due to insufficient understanding of this market. Indeed, operating in the Chinese market is more complex than what has been told or taught. One of the many factors in the lack of success has to do with how a company finds and manages the Chinese partner. As such, it is enlightening to find a book that provides insights on how prominent companies like Danone, Nestlé, Coca-Cola and SABMiller have managed their Chinese partners.'

Professor Wee Chow Hou, Head of Marketing and International Business, Nanyang Business School, Singapore, and author of Sun Zi Bingfa: Selected Insights and Applications to Business and Sun Zi Art of War: An Illustrated Translation with Asian Perspectives and Insights