Net Benefit

Guaranteed Electronic Markets: the Ultimate Potential of Online Trade

  • Authors
  • Wingham Rowan

Table of contents

  1. Front Matter
    Pages i-xiv
  2. The final frontier for electronic trade

    1. Wingham Rowan
      Pages 1-16
  3. The ultimate potential of e-trade: how open public markets might work

    1. Front Matter
      Pages 17-18
    2. Wingham Rowan
      Pages 27-29
    3. Wingham Rowan
      Pages 30-32
    4. Wingham Rowan
      Pages 39-42
    5. Wingham Rowan
      Pages 43-46
  4. A new democratic capitalism: the impact of public electronic markets

  5. The battle for public markets: electronic trade becomes politicized

    1. Front Matter
      Pages 121-123
    2. Wingham Rowan
      Pages 142-148
    3. Wingham Rowan
      Pages 149-159
  6. How might businesses respond to the rise of public electronic markets?

    1. Front Matter
      Pages 169-171
    2. Wingham Rowan
      Pages 173-180
    3. Wingham Rowan
      Pages 181-182
    4. Wingham Rowan
      Pages 183-186
  7. Electronic markets as a public utility

  8. Back Matter
    Pages 237-240

About this book


This book explores the possible creation and impact of electronic markets underpinned by government. How far could electronic trade go? The author outlines a world in which open online marketplaces are routinely used to trade everything from office space to bicycle rental between individuals. Each transaction would be guaranteed by the system, not the reputation of the seller. Anyone could enter the market as an equal. The author argues that the electronic marketplaces of the future will have widespread and fundamental economic and social consequences. For more information about Guaranteed Electronic Markets visit the Gems Website at


business capital capitalism consumer e-commerce information Portfolio reputation trade

Bibliographic information

Industry Sectors
Finance, Business & Banking