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Managing Green Issues

  • Authors
  • Tom Curtin

Table of contents

  1. Front Matter
    Pages i-xiii
  2. Introduction

    1. Front Matter
      Pages 1-1
  3. The World of Green Issues

  4. The Practical Management of Green Issues

    1. Front Matter
      Pages 35-35
    2. Tom Curtin
      Pages 55-64
    3. Tom Curtin
      Pages 65-78
    4. Tom Curtin
      Pages 97-105
    5. Tom Curtin
      Pages 106-117
  5. Communication Tools

    1. Front Matter
      Pages 119-119
    2. Tom Curtin
      Pages 134-143
    3. Tom Curtin
      Pages 144-162
    4. Tom Curtin
      Pages 163-172
    5. Tom Curtin
      Pages 173-190
  6. Environmental Credentials

    1. Front Matter
      Pages 191-191
    2. Tom Curtin
      Pages 198-202
  7. Back Matter
    Pages 203-208

About this book

Introduction

Green issues have a large impact on how an organization is seen and huge implications for the organization's success, brand values and the sales decisions of consumers towards its products. This thoroughly updated practical book guides the modern organization on how to channel environmental issues to gain competitive advantage.

Keywords

environment management marketing organization stakeholder

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Consumer Packaged Goods