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Competitive Identity

The New Brand Management for Nations, Cities and Regions

  • Simon¬†Anholt

Table of contents

  1. Front Matter
    Pages i-xiii
  2. Simon Anholt
    Pages 1-23
  3. Simon Anholt
    Pages 25-42
  4. Simon Anholt
    Pages 43-62
  5. Simon Anholt
    Pages 63-86
  6. Simon Anholt
    Pages 87-112
  7. Simon Anholt
    Pages 113-128
  8. Back Matter
    Pages 129-134

About this book

Introduction

Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.

Keywords

brand branding Image management

Authors and affiliations

  • Simon¬†Anholt
    • 1
  1. 1.LondonUK

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Telecommunications
Consumer Packaged Goods