© 2007

Marketing in the Emerging Markets of Islamic Countries

  • Marin Marinov

Table of contents

  1. Front Matter
    Pages i-xiii
  2. Marin Marinov
    Pages 14-23
  3. Marin Marinov
    Pages 24-54
  4. Marin Marinov
    Pages 55-68
  5. Lyn S. Amine, Kenneth R. Gray
    Pages 69-94
  6. Marin Marinov
    Pages 95-111
  7. C. P. Rao, Adel Al-Wugayan
    Pages 112-131
  8. Marin Marinov
    Pages 132-152
  9. Marin Marinov, Ali Sanayei
    Pages 153-174
  10. Back Matter
    Pages 197-207

About this book


The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. Providing an insight into the specifics of marketing in Islamic countries, the book is an interesting and helpful read for marketers, students and all who enjoy marketing challenges presented by less well-known emerging markets.


Asia Central Asia East Asia emerging markets interest Iran Islam marketing Middle East science and technology Tradition traditions

Editors and affiliations

  • Marin Marinov
    • 1
  1. 1.Business School of GloucestershireUK

About the editors

KENNETH R. GRAY Professor of International Management at Florida A&M University holding an Eminent Scholar Chair in Global Business, USA LYN S. AMINE Professor of Marketing and International Business at Saint Louis University, USA C.P. RAO Professor of Marketing and Director of Case Research and Teaching Unit at the College of Business Administration at Kuwait University, Kuwait ADEL A. Al-WUGAYAN Vice Dean at the College of Business Administration and the Director of Center of Excellence in Management at Kuwait University, Kuwait.

Bibliographic information