© 2006

The Origins of Modern Spin

Democratic Government and the Media in Britain, 1945–51

  • Authors

Table of contents

  1. Front Matter
    Pages i-ix
  2. Introduction: What is Modern Spin?

    1. Martin Moore
      Pages 1-11
  3. Organising Government Communication

  4. Government Communication in Practice: the Press

    1. Front Matter
      Pages 99-99
  5. Government Communication in Practice: Broadcasting

  6. Back Matter
    Pages 221-284

About this book


Virtually every government communication in a modern democracy is formulated and evaluated in the context of spin. Based on original, archival research, this book explodes the notion that information management is a recent phenomenon.


broadcasting democracy governance government liberty media

About the authors

MARTIN MOORE is Director of the Media Standards Trust. He was formerly Managing Director of Human Capital where he provided strategic and editorial advice to the BBC, Channel 4, NTL, IPC Media, Trinity Mirror and others. He holds a doctorate from LSE where he was teaching and researching until 2006.

Bibliographic information


'Moore successfully interweaves context and human action, illuminating both the circumstances in which a continuous government management of information could emerge, and the human choices and lobbyings which caused it to do so... Moore has with great clarity and thoroughness charted one important moment in the accommodation of British political parties to the practice of high minded deviousness that Max Webber called the pact with the devil. - Rodney Barker, Archives: The journal of the British Records Association