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Reverse Psychology Marketing

The Death of Traditional Marketing and the Rise of the New “Pull” Game

  • Indrajit Sinha
  • Thomas Foscht

Table of contents

  1. Front Matter
    Pages i-xiv
  2. Indrajit Sinha, Thomas Foscht
    Pages 1-22
  3. Indrajit Sinha, Thomas Foscht
    Pages 23-50
  4. Indrajit Sinha, Thomas Foscht
    Pages 51-78
  5. Indrajit Sinha, Thomas Foscht
    Pages 79-116
  6. Indrajit Sinha, Thomas Foscht
    Pages 117-142
  7. Indrajit Sinha, Thomas Foscht
    Pages 143-167
  8. Indrajit Sinha, Thomas Foscht
    Pages 169-189
  9. Back Matter
    Pages 191-198

About this book

Introduction

Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. It will show you how to understand and connect with current changes and evolving trends occurring in the field of marketing.

Keywords

brand marketing network trends

Authors and affiliations

  • Indrajit Sinha
    • 1
  • Thomas Foscht
    • 2
  1. 1.Fox School of Business & Management of Temple UniversityPhiladelphiaUSA
  2. 2.Department of Marketing and RetailingUniversity of GrazAustria

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Telecommunications
Consumer Packaged Goods