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Strategic New Product Development for the Global Economy

  • Authors
  • Toyohiro¬†Kono
  • Leonard¬†Lynn

Table of contents

  1. Front Matter
    Pages i-xvi
  2. Toyohiro Kono, Leonard Lynn
    Pages 1-18
  3. Toyohiro Kono, Leonard Lynn
    Pages 19-45
  4. Toyohiro Kono, Leonard Lynn
    Pages 46-78
  5. Toyohiro Kono, Leonard Lynn
    Pages 79-93
  6. Toyohiro Kono, Leonard Lynn
    Pages 94-113
  7. Toyohiro Kono, Leonard Lynn
    Pages 114-132
  8. Toyohiro Kono, Leonard Lynn
    Pages 133-154
  9. Toyohiro Kono, Leonard Lynn
    Pages 155-170
  10. Toyohiro Kono, Leonard Lynn
    Pages 171-185
  11. Toyohiro Kono, Leonard Lynn
    Pages 186-201
  12. Toyohiro Kono, Leonard Lynn
    Pages 202-223
  13. Toyohiro Kono, Leonard Lynn
    Pages 224-233
  14. Back Matter
    Pages 234-263

About this book

Introduction

New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back.

Keywords

creativity development economy evaluation organization organizations product development research success

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Electronics
Telecommunications
Consumer Packaged Goods