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The Neglected Firm

Every manager must manage two firms: the present one and the future one

  • Authors
  • Jorge A. Vasconcellos e Sá

Table of contents

  1. Front Matter
    Pages i-xi
  2. Jorge A. Vasconcellos e Sá
    Pages 15-34
  3. Jorge A. Vasconcellos e Sá
    Pages 35-43
  4. Jorge A. Vasconcellos e Sá
    Pages 44-61
  5. Jorge A. Vasconcellos e Sá
    Pages 62-74
  6. Jorge A. Vasconcellos e Sá
    Pages 75-83
  7. Jorge A. Vasconcellos e Sá
    Pages 84-105
  8. Jorge A. Vasconcellos e Sá
    Pages 106-120
  9. Jorge A. Vasconcellos e Sá
    Pages 121-123
  10. Jorge A. Vasconcellos e Sá
    Pages 124-131
  11. Jorge A. Vasconcellos e Sá
    Pages 132-132
  12. Back Matter
    Pages 133-140

About this book

Introduction

Every manager has to manage simultaneously two firms, the present one and the future one. The first is managed through the functional departments; Marketing, Finance, etc. The second is managed through the planning department. The tension between these two firms presents risks and opportunities. The author, with the use of detailed case studies, provides a new strategic framework for companies and organisations to approach these issues.

Keywords

marketing Organisation organization planning strategy

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Consumer Packaged Goods