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The Behavioral Economics of Brand Choice

  • Authors
  • Gordon R. Foxall
  • Jorge M. Oliveira-Castro
  • Victoria K. James
  • Teresa C. Schrezenmaier

Table of contents

  1. Front Matter
    Pages i-xix
  2. Gordon R. Foxall, Jorge M. Oliveira-Castro, Victoria K. James, Teresa C. Schrezenmaier
    Pages 1-24
  3. Gordon R. Foxall
    Pages 25-53
  4. Gordon R. Foxall, Victoria K. James
    Pages 54-70
  5. Gordon R. Foxall, Teresa C. Schrezenmaier
    Pages 100-124
  6. Gordon R. Foxall, Jorge M. Oliveira, Teresa C. Schrezenmaier
    Pages 125-164
  7. Jorge M. Oliveira, Gordon R. Foxall, Teresa C. Schrezenmaier
    Pages 165-197
  8. Jorge M. Oliveira-Castro, Diogo C. S. Ferreira, Gordon R. Foxall, Teresa C. Schrezenmaier
    Pages 198-222
  9. Jorge M. Oliveira, Gordon R. Foxall, Teresa C. Schrezenmaier
    Pages 223-255
  10. Sully Romero, Gordon R. Foxall, Teresa C. Schrezenmaier, Jorge M. Oliveira, Victoria K. James
    Pages 256-289
  11. Back Matter
    Pages 290-292

About this book

Introduction

This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way of describing the structure of markets and analyzing consumer behaviour.

Keywords

behavioral economics brand marketing

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Telecommunications
Consumer Packaged Goods