Big Strategies for Small Business

Exceptional Projects in Europe

  • Editors
  • Hans-Joachim Gögl
  • Clemens Schedler

Table of contents

  1. Front Matter
    Pages i-ix
  2. Hans-Joachim Gögl, Andreas Balon
    Pages 1-18
  3. Claudia Schwartz, Rupert Steiner
    Pages 19-57
  4. Fanni Fetzer, Henry Pierre Schultz
    Pages 59-95
  5. Veronika Hofer, Marko Lipus
    Pages 97-129
  6. Verena Mayer, Andreas Balon
    Pages 131-174
  7. Nadia Jeanvoine, Philippe Bovet, Claudio Alessandri
    Pages 175-210
  8. Helga Leiprecht, Wolfhard Koeppe
    Pages 211-252
  9. Wolfgang Mörth, Christian Pfaff
    Pages 253-295
  10. Hans-Joachim Gögl, Petra Rainer
    Pages 297-309
  11. Back Matter
    Pages 311-334

About this book


A new look at models of cooperation for trades of the future. Using seven in-depth case studies, this book looks at how globalization affects the competitiveness of small businesses. It explores the opportunities that are open to them today, and the successful strategies and models that promote development.


business competitiveness management marketing network management small business strategy success

Bibliographic information