Pricing Perspectives

Marketing and Management Implications of New Theories and Applications

  • Sandra Rothenberger
  • Florian Siems

Table of contents

  1. Front Matter
    Pages i-xv
  2. Historical and New Pricing Perspectives

  3. Value-Based Pricing

  4. Efficiency Through Price Transparency

  5. Sectoral pricing

  6. Back Matter
    Pages 223-230

About this book


The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.


Internet marketing pricing revenue management

Editors and affiliations

  • Sandra Rothenberger
    • 1
    • 2
  • Florian Siems
    • 3
  1. 1.Department of Strategic Management, Marketing and Tourism, School of ManagementInnsbruck UniversityAustria
  2. 2.Fordham UniversityUSA
  3. 3.Economics and Business AdministrationUniversity of RegensburgGermany

Bibliographic information

Industry Sectors
Chemical Manufacturing
Finance, Business & Banking
Consumer Packaged Goods