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Pricing Perspectives

Marketing and Management Implications of New Theories and Applications

  • Sandra Rothenberger
  • Florian Siems

Table of contents

  1. Front Matter
    Pages i-xv
  2. Historical and New Pricing Perspectives

  3. Value-Based Pricing

  4. Efficiency Through Price Transparency

  5. Sectoral pricing

  6. Back Matter
    Pages 223-230

About this book

Introduction

The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.

Keywords

Internet marketing pricing revenue management

Editors and affiliations

  • Sandra Rothenberger
    • 1
    • 2
  • Florian Siems
    • 3
  1. 1.Department of Strategic Management, Marketing and Tourism, School of ManagementInnsbruck UniversityAustria
  2. 2.Fordham UniversityUSA
  3. 3.Economics and Business AdministrationUniversity of RegensburgGermany

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Telecommunications
Consumer Packaged Goods