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PR — A Persuasive Industry?

Spin, Public Relations, and the Shaping of the Modern Media

  • Authors
  • Trevor Morris
  • Simon Goldsworthy

Table of contents

  1. Front Matter
    Pages i-xiii
  2. Trevor Morris, Simon Goldsworthy
    Pages 1-13
  3. Trevor Morris, Simon Goldsworthy
    Pages 15-22
  4. Trevor Morris, Simon Goldsworthy
    Pages 23-47
  5. Trevor Morris, Simon Goldsworthy
    Pages 49-60
  6. Trevor Morris, Simon Goldsworthy
    Pages 61-88
  7. Trevor Morris, Simon Goldsworthy
    Pages 89-96
  8. Trevor Morris, Simon Goldsworthy
    Pages 97-111
  9. Trevor Morris, Simon Goldsworthy
    Pages 113-122
  10. Trevor Morris, Simon Goldsworthy
    Pages 123-127
  11. Trevor Morris, Simon Goldsworthy
    Pages 129-135
  12. Trevor Morris, Simon Goldsworthy
    Pages 137-144
  13. Trevor Morris, Simon Goldsworthy
    Pages 145-159
  14. Trevor Morris, Simon Goldsworthy
    Pages 161-174
  15. Trevor Morris, Simon Goldsworthy
    Pages 175-181
  16. Trevor Morris, Simon Goldsworthy
    Pages 183-186
  17. Back Matter
    Pages 187-204

About this book

Introduction

Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%. It spans the worlds of business, politics and culture, sport and entertainment. PR is everywhere. And yet, though it is much talked about it is little analyzed.

Keywords

Advertising communication PR public relations

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Telecommunications
Consumer Packaged Goods