Advertisement

Public Relations for the New Europe

  • Authors
  • Trevor Morris
  • Simon Goldsworthy

Table of contents

  1. Front Matter
    Pages i-xvii
  2. Understanding Public Relations

    1. Front Matter
      Pages 1-1
    2. Trevor Morris, Simon Goldsworthy
      Pages 3-5
    3. Trevor Morris, Simon Goldsworthy
      Pages 7-14
    4. Trevor Morris, Simon Goldsworthy
      Pages 15-18
    5. Trevor Morris, Simon Goldsworthy
      Pages 19-20
    6. Trevor Morris, Simon Goldsworthy
      Pages 21-34
    7. Trevor Morris, Simon Goldsworthy
      Pages 35-38
    8. Trevor Morris, Simon Goldsworthy
      Pages 39-43
    9. Trevor Morris, Simon Goldsworthy
      Pages 45-54
    10. Trevor Morris, Simon Goldsworthy
      Pages 55-56
  3. Strategy and Planning

    1. Front Matter
      Pages 57-58
    2. Trevor Morris, Simon Goldsworthy
      Pages 59-67
    3. Trevor Morris, Simon Goldsworthy
      Pages 69-71
    4. Trevor Morris, Simon Goldsworthy
      Pages 73-86
    5. Trevor Morris, Simon Goldsworthy
      Pages 87-96
    6. Trevor Morris, Simon Goldsworthy
      Pages 97-105
    7. Trevor Morris, Simon Goldsworthy
      Pages 107-109
    8. Trevor Morris, Simon Goldsworthy
      Pages 111-118
    9. Trevor Morris, Simon Goldsworthy
      Pages 119-129
    10. Trevor Morris, Simon Goldsworthy
      Pages 131-143
    11. Trevor Morris, Simon Goldsworthy
      Pages 145-148
  4. Skills

    1. Front Matter
      Pages 149-149
    2. Trevor Morris, Simon Goldsworthy
      Pages 151-158
    3. Trevor Morris, Simon Goldsworthy
      Pages 159-164
    4. Trevor Morris, Simon Goldsworthy
      Pages 165-166
    5. Trevor Morris, Simon Goldsworthy
      Pages 167-169
    6. Trevor Morris, Simon Goldsworthy
      Pages 171-177
    7. Trevor Morris, Simon Goldsworthy
      Pages 179-188
    8. Trevor Morris, Simon Goldsworthy
      Pages 189-191
    9. Trevor Morris, Simon Goldsworthy
      Pages 193-196
    10. Trevor Morris, Simon Goldsworthy
      Pages 197-207
  5. The Future of Public Relations in the New Europe

    1. Front Matter
      Pages 209-209
    2. Trevor Morris, Simon Goldsworthy
      Pages 211-217
    3. Trevor Morris, Simon Goldsworthy
      Pages 219-228
  6. Back Matter
    Pages 229-246

About this book

Introduction

This book is essential for anyone interested in Public Relations in New Europe Whether you are working in PR, studying PR, a journalist dealing with PR, or just interested in this fascinating and fast growing market, this book offers readers a vital insight into how PR works.

Keywords

communication Image management marketing PR public relations reputation

Bibliographic information

Industry Sectors
Finance, Business & Banking