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Wonder Woman

Marketing Secrets for the Trillion Dollar Customer

  • Authors
  • Iain Ellwood
  • Sheila Shekar

Table of contents

  1. Front Matter
    Pages i-xv
  2. Iain Ellwood, Sheila Shekar
    Pages 1-15
  3. Iain Ellwood, Sheila Shekar
    Pages 16-40
  4. Iain Ellwood, Sheila Shekar
    Pages 41-65
  5. Iain Ellwood, Sheila Shekar
    Pages 66-90
  6. Iain Ellwood, Sheila Shekar
    Pages 91-110
  7. Iain Ellwood, Sheila Shekar
    Pages 111-126
  8. Iain Ellwood, Sheila Shekar
    Pages 127-141
  9. Iain Ellwood, Sheila Shekar
    Pages 142-166
  10. Iain Ellwood, Sheila Shekar
    Pages 167-191
  11. Iain Ellwood, Sheila Shekar
    Pages 192-226
  12. Back Matter
    Pages 227-240

About this book

Introduction

Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy. This book dispels the traditional stereotypes about women as consumers and creates a clear business case for marketing to women.

Keywords

brand Brand Experience communication Experience Design marketing women

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Telecommunications
Consumer Packaged Goods