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© 2007

Strategic Management

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Table of contents

  1. Front Matter
    Pages i-xv
  2. H. Igor Ansoff
    Pages 9-15
  3. H. Igor Ansoff
    Pages 16-28
  4. H. Igor Ansoff
    Pages 29-43
  5. H. Igor Ansoff
    Pages 44-54
  6. H. Igor Ansoff
    Pages 55-79
  7. H. Igor Ansoff
    Pages 80-104
  8. H. Igor Ansoff
    Pages 105-114
  9. H. Igor Ansoff
    Pages 115-132
  10. H. Igor Ansoff
    Pages 133-158
  11. H. Igor Ansoff
    Pages 159-182
  12. H. Igor Ansoff
    Pages 183-203
  13. H. Igor Ansoff
    Pages 204-223
  14. H. Igor Ansoff
    Pages 224-233
  15. Back Matter
    Pages 234-251

About this book

Introduction

This book is the original text by H. Igor Ansoff, the pioneer of Strategic Management'. This is the founding work on Strategic Management, a concept at the core of modern business. This book is a ground-breaking approach to modelling strategic capability and strategic choice that has influenced an entire generation of managers and strategists.

Keywords

business management strategic management

About the authors

H. IGOR ANSOFF (1918-2002) was an applied mathematician and business manager. He is well known as the pioneer and father of Strategic Management
Ansoff studied at Brown University, where he received his Doctorate. He joined UCLA in the Senior Executive Program. Ansoff was a distinguished professor at United States International University (now Alliant International University) for 17 years, where his work in strategic management research is still continued by several institutes. During his career he consulted with many multinational corporations including Philips, General Electric, Gulf, IBM, Sterling and Westinghouse. Ansoff was the first management guru to recognize the need for strategic planning for firms operating in an increasingly complex and turbulent business environment. Strategic Management was first published in 1979, and this classic text is as relevant in the current business climate as ever before.

Bibliographic information

Industry Sectors
Finance, Business & Banking