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Strategic Management

  • Authors
  • H. Igor Ansoff

Table of contents

  1. Front Matter
    Pages i-xv
  2. H. Igor Ansoff
    Pages 9-15
  3. H. Igor Ansoff
    Pages 16-28
  4. H. Igor Ansoff
    Pages 29-43
  5. H. Igor Ansoff
    Pages 44-54
  6. H. Igor Ansoff
    Pages 55-79
  7. H. Igor Ansoff
    Pages 80-104
  8. H. Igor Ansoff
    Pages 105-114
  9. H. Igor Ansoff
    Pages 115-132
  10. H. Igor Ansoff
    Pages 133-158
  11. H. Igor Ansoff
    Pages 159-182
  12. H. Igor Ansoff
    Pages 183-203
  13. H. Igor Ansoff
    Pages 204-223
  14. H. Igor Ansoff
    Pages 224-233
  15. Back Matter
    Pages 234-251

About this book

Introduction

This book is the original text by H. Igor Ansoff, the pioneer of Strategic Management'. This is the founding work on Strategic Management, a concept at the core of modern business. This book is a ground-breaking approach to modelling strategic capability and strategic choice that has influenced an entire generation of managers and strategists.

Keywords

business management strategic management

Bibliographic information

Industry Sectors
Finance, Business & Banking