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How to Brand Nations, Cities and Destinations

A Planning Book for Place Branding

  • Teemu Moilanen
  • Seppo Rainisto
Book

Table of contents

  1. Front Matter
    Pages i-ix
  2. Teemu Moilanen, Seppo Rainisto
    Pages 1-2
  3. Teemu Moilanen, Seppo Rainisto
    Pages 3-29
  4. Teemu Moilanen, Seppo Rainisto
    Pages 77-146
  5. Teemu Moilanen, Seppo Rainisto
    Pages 147-188
  6. Back Matter
    Pages 189-202

About this book

Introduction

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.

Keywords

brand branding Destination marketing

Authors and affiliations

  • Teemu Moilanen
    • 1
  • Seppo Rainisto
    • 1
  1. 1.HelsinkiFinland

Bibliographic information

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