© 2008

The Soviet Dream World of Retail Trade and Consumption in the 1930s


Part of the Consumption and Public Life book series (CUCO)

Table of contents

  1. Front Matter
    Pages i-xi
  2. Amy E. Randall
    Pages 1-16
  3. Amy E. Randall
    Pages 17-43
  4. Amy E. Randall
    Pages 44-66
  5. Amy E. Randall
    Pages 67-88
  6. Amy E. Randall
    Pages 89-111
  7. Amy E. Randall
    Pages 134-157
  8. Amy E. Randall
    Pages 180-183
  9. Back Matter
    Pages 184-251

About this book


In the early 1930s Soviet authorities launched a campaign to create "socialist" retailing and also endorsed Soviet consumerism. How did the Stalinist regime reconcile retailing and consumption with socialism? This book examines the discourses that the Stalinist regime's new approach to retailing and consumption engendered.


gender revolution socialism Union of Soviet Socialist Republics (USSR)

Authors and affiliations

  1. 1.Santa Clara UniversityUSA

About the authors

AMY RANDALL is Assistant Professor of History at Santa Clara University, USA.

Bibliographic information


'Randall's book...makes a welcome and timely contribution to the emerging literature on Soviet consumption, living standards and everyday life in the 1930s and serves as a useful reminder that a consumer society was already in evidence in the Stalin period.' - Business History

'The Soviet Dream World is an excellent contribution to studies of Soviet trade and consumption and a great read for undergraduate, graduate students, scholars, and the general public interested in Soviet history and the history of consumerism.' - Slavic Review