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Public Relations for Asia

  • Authors
  • Trevor Morris
  • Simon Goldsworthy

Table of contents

  1. Front Matter
    Pages i-xi
  2. Understanding Public Relations

    1. Front Matter
      Pages 1-1
    2. Trevor Morris, Simon Goldsworthy
      Pages 3-5
    3. Trevor Morris, Simon Goldsworthy
      Pages 7-12
    4. Trevor Morris, Simon Goldsworthy
      Pages 13-16
    5. Trevor Morris, Simon Goldsworthy
      Pages 17-18
    6. Trevor Morris, Simon Goldsworthy
      Pages 19-30
    7. Trevor Morris, Simon Goldsworthy
      Pages 31-33
    8. Trevor Morris, Simon Goldsworthy
      Pages 35-39
    9. Trevor Morris, Simon Goldsworthy
      Pages 41-48
    10. Trevor Morris, Simon Goldsworthy
      Pages 49-51
  3. Strategy and Planning

    1. Front Matter
      Pages 53-54
    2. Trevor Morris, Simon Goldsworthy
      Pages 55-63
    3. Trevor Morris, Simon Goldsworthy
      Pages 65-67
    4. Trevor Morris, Simon Goldsworthy
      Pages 69-82
    5. Trevor Morris, Simon Goldsworthy
      Pages 83-92
    6. Trevor Morris, Simon Goldsworthy
      Pages 93-101
    7. Trevor Morris, Simon Goldsworthy
      Pages 103-105
    8. Trevor Morris, Simon Goldsworthy
      Pages 107-114
    9. Trevor Morris, Simon Goldsworthy
      Pages 115-124
    10. Trevor Morris, Simon Goldsworthy
      Pages 125-137
    11. Trevor Morris, Simon Goldsworthy
      Pages 139-142
  4. Skills

    1. Front Matter
      Pages 143-143
    2. Trevor Morris, Simon Goldsworthy
      Pages 145-152
    3. Trevor Morris, Simon Goldsworthy
      Pages 153-157
    4. Trevor Morris, Simon Goldsworthy
      Pages 159-160
    5. Trevor Morris, Simon Goldsworthy
      Pages 161-163
    6. Trevor Morris, Simon Goldsworthy
      Pages 165-171
    7. Trevor Morris, Simon Goldsworthy
      Pages 173-182
    8. Trevor Morris, Simon Goldsworthy
      Pages 183-185
    9. Trevor Morris, Simon Goldsworthy
      Pages 187-190
    10. Trevor Morris, Simon Goldsworthy
      Pages 191-199
  5. The Future of Public Relations in Asia

    1. Front Matter
      Pages 201-201
    2. Trevor Morris, Simon Goldsworthy
      Pages 203-207
    3. Trevor Morris, Simon Goldsworthy
      Pages 209-217
  6. Back Matter
    Pages 219-233

About this book

Introduction

This book is an essential read for anyone interested in Public Relations in Asia. Combining the latest in Public Relations theory with practical guidance on how to plan and structure a PR campaign and top tips on how to create successful PR campaigns, this book is also full of fascinating case histories from Asia and the rest of the world.

Keywords

communication design Image management new media Online PR PR public relations

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Telecommunications
Consumer Packaged Goods