Advertisement

The Marking Enterprise

Business success and societal embedding

  • Authors
  • Jean-Claude¬†Thoenig
  • Charles¬†Waldman

Part of the INSEAD Business Press book series (IBP)

Table of contents

  1. Front Matter
    Pages i-xii
  2. Jean-Claude Thoenig, Charles Waldman
    Pages 1-7
  3. Jean-Claude Thoenig, Charles Waldman
    Pages 8-22
  4. Jean-Claude Thoenig, Charles Waldman
    Pages 23-44
  5. Jean-Claude Thoenig, Charles Waldman
    Pages 45-65
  6. Jean-Claude Thoenig, Charles Waldman
    Pages 66-96
  7. Jean-Claude Thoenig, Charles Waldman
    Pages 97-121
  8. Jean-Claude Thoenig, Charles Waldman
    Pages 122-158
  9. Jean-Claude Thoenig, Charles Waldman
    Pages 159-178
  10. Jean-Claude Thoenig, Charles Waldman
    Pages 179-193
  11. Jean-Claude Thoenig, Charles Waldman
    Pages 194-212
  12. Jean-Claude Thoenig, Charles Waldman
    Pages 213-218
  13. Jean-Claude Thoenig, Charles Waldman
    Pages 219-220
  14. Back Matter
    Pages 221-241

About this book

Introduction

Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.

Keywords

business evaluation rating science and technology success

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Telecommunications
Consumer Packaged Goods