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Service is Front Stage

Positioning Services for Value Advantage

  • Authors
  • James┬áTeboul

Part of the INSEAD Business Press book series (IBP)

Table of contents

  1. Front Matter
    Pages i-xi
  2. James Teboul
    Pages 1-3
  3. James Teboul
    Pages 4-18
  4. James Teboul
    Pages 19-30
  5. James Teboul
    Pages 31-40
  6. James Teboul
    Pages 41-56
  7. James Teboul
    Pages 57-69
  8. James Teboul
    Pages 70-76
  9. James Teboul
    Pages 77-98
  10. James Teboul
    Pages 99-112
  11. James Teboul
    Pages 113-126
  12. James Teboul
    Pages 127-139
  13. James Teboul
    Pages 140-142
  14. Back Matter
    Pages 143-161

About this book

Introduction

This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.

Keywords

interaction manufacturing production service

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Consumer Packaged Goods